Shane Donnelly began his executive career as general manager of Simplicity Engineering in Durand, Michigan. Inspired into recycling by the 120-year-old hammermill brand Gruendler owned by Simplicity, Donnelly founded DoppstadtUS in 2001. As their equipment offering expanded to include other recycling brands, DoppstadtUS became Ecoverse in 2013. To further support Ecoverse organics customers, Donnelly led the acquisition of Harvest Quest in 2013 and the founding of LifeSoils in 2016. He leverages his vast organics equipment expertise to help improve the efficiency of compost operations throughout the United States.